ALEXANDER DARLINGTON
LUXURY PRODUCT PHOTOGRAPHY
ABOUT
Alexander Darlington is a luxury product specialist with over 10 years of experience capturing fine watches, jewellery, and high-end fashion.
Over the last decade, he has built a reputation for delivering meticulous, detail-driven photography that highlights the beauty, craftsmanship, and prestige of luxury products. His career at Yoox Net-A-Porter Group has taken him from photographer to team leader, where he established dedicated fine watch and jewellery studios and launched The PhotoLab, a bespoke service for some of the world’s most prestigious watch brands.
Alexander specialises in studio photography, lighting, and creative direction for luxury e-commerce and editorial campaigns. His work combines technical precision with a creative eye, ensuring every piece — whether a diamond bracelet or a tourbillon watch — is presented with the artistry it deserves.
Beyond photography, he consults with brands on visual strategy, helping them strengthen their identity and connect with their audiences through powerful imagery. He has led international teams, delivered large-scale projects, and built long-standing client relationships with some of the most recognised names in fashion and horology.
For brands looking to elevate their imagery, showcase products at their best, and tell a story of craftsmanship and luxury, Alexander is a trusted creative partner.