ALEXANDER DARLINGTON
LUXURY PRODUCT PHOTOGRAPHY

Alexander Darlington is a luxury product specialist with over 10 years of experience capturing fine watches, jewellery, and high-end fashion.

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Over the last decade, he has built a reputation for delivering meticulous, detail-driven photography that highlights the beauty, craftsmanship, and prestige of luxury products. His career at Yoox Net-A-Porter Group has taken him from photographer to team leader, where he established dedicated fine watch and jewellery studios and launched The PhotoLab, a bespoke service for some of the world’s most prestigious watch brands.

 

Alexander specialises in studio photography, lighting, and creative direction for luxury e-commerce and editorial campaigns. His work combines technical precision with a creative eye, ensuring every piece — whether a diamond bracelet or a tourbillon watch — is presented with the artistry it deserves.

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Beyond photography, he consults with brands on visual strategy, helping them strengthen their identity and connect with their audiences through powerful imagery. He has led international teams, delivered large-scale projects, and built long-standing client relationships with some of the most recognised names in fashion and horology.

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For brands looking to elevate their imagery, showcase products at their best, and tell a story of craftsmanship and luxury, Alexander is a trusted creative partner.